As an ambassador for Diet Coke®The Heart Truth®, which I previously mentioned in this post, the cause is building its momentum online, asking followers to show their hearts by using the hashtag #ShowYourHeart.
And now that February 1st is upon us (today is National Wear Red Day!) throughout the month, every fan that uploads a heart-inspired photo to Twitter or Instagram using the hashtag #ShowYourHeart, Diet Coke will make a $1 donation to the Foundation for the National Institutes of Health (up to $100,000) to support heart health research and programs. So great, don’t you think?!
I will be attending the 2013 Red Dress CollectionSM Fashion Show in NYC next week so stay tuned, but in the meantime learn more about the program and how to get involved by clicking here! xo